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Postcard printing is a simple but effective tool in marketing. When you print postcards, their very nature becomes the best feature in using them. This feature is that they are easily mailed. They have been built to be mailed without the use of an envelope. That is why more and more businesses these days are using postcard printing as one of their main marketing investments in the print advertisement realm. To help you join in this custom postcard printing bandwagon, we have gathered a few quick guidelines for effective postcard marketing. Use this knowledge to your advantage once you start to print postcards.
Design effectively: When you design your postcards, have the main graphic image come right to the point. Since it is a postcard, people look at its image right a way. So you should not be vague or indirect with it. You don’t have to compel the receiver’s mind on what it is about, you will only annoy them. Try and entice them directly about your product, company or campaign. Pull on their heartstrings by giving an image that conveys feelings about your purpose. The bottom line here is to have them absorb and react immediately to your postcard. Otherwise, they will throw the postcard away in a second.
Mail postcards several times: This may cost a bit more, but it is a good postcard marketing practice to mail your custom postcards several times. People sometimes don’t get it the first time, or they might have thrown the postcard along with their junk mail. Repeating your mails several times gives you an increased chance of being read. Maybe after a few times of only taking quick glances at your postcard, they will be compelled to read the details since you are so persistent.
Consider demographic issues: When sending your postcards consider the demographics of the people you are sending to. To efficiently market using postcards, you may have to consider sending your color postcards to specific kinds of people. They can be a specific age group, a specific area, sex, ethnicity or social class. This lets you minimize the cost of printing postcards for a mass audience and maximizes the distribution for your target demographic. Doing this may net you the right type of customers that are interested in your product or campaign.
Vary your designs depending on the time of year: If you are repeatedly mailing your marketing postcards, try and vary your designs depending on the time of year. You can have spring, summer, autumn and winter marketing postcards. You can even try holiday postcards for Halloween, Thanksgiving or Christmas. This variety of design makes you dynamic and up to date. If people have been throwing away your other designs, maybe you will get luck and they will pickup your new ones that you sent.
Follow these postcard marketing practices and you’ll definitely feel a significant difference in the effectiveness of your postcard campaign. This will ensure that your investment in postcard printing will be well worth it in terms of exposure or sales.
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(January 2009) (
