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Everyday we are inundated with marketing messages from every possible source. While driving to work for instance, you can’t help but notice the giant billboards along the highway. While walking inside a mall, someone will surely shove a flyer to you. While checking your email, you get a lot of spam trying to pass as legitimate emails. Sometimes you would wish that it would stop. However, we all know that advertising is an inescapable reality.
One advertising strategy that has not been fully explored is the use of letterheads. Letterhead printing is fast becoming a marketing tool. While most people think that it serves no purpose other than to identify the source or the origin of the letter, better think again. Letterheads can be conveyors of your marketing message.
Letterheads tell you something about the organization or the company. How the custom letterhead was created speaks a lot about the business. Letterheads bestow a semblance of professionalism. They add a touch of class.
So if you are developing a letterhead design, read on and learn these tips:
1. Establish character. Your project must be able to give the company an image. It must be able to convey to those who would be receiving these letterheads what type of company or business they are dealing with. A haphazardly done letterhead on a poor quality paper gives the impression that the company is not very professional. After receiving such marketing tool, would you still deal with that company?
2. Convey a message. Your letterhead must be able to tell your clients something. While it is not easily identifiable, your message, which is embedded in your marketing strategy, has to come out clear, concise and strong. What you desire from your letterhead is to immediately engage potential clients. In short, your letterhead is not unlike your elevator pitch where you have to capture the interest of a potential client immediately.
3. Exude power. Your print job must able to radiate to potential customers. Remember that people are attracted to those that project power. In the same manner that customers would want to deal with companies who are leaders in their respective fields.
4. Practice simplicity. A lot of business owners forget about this cardinal rule. They almost always associate fancy with sophistication. This is an incorrect perception. Most of the time, simplicity is what gives breath to sophistication. Take the LV insignia of Louis Vuitton and you would know what this fourth tip is all about.
There are a lot more ways to ensure that you have the right letterhead. Primarily, the effect of your letterhead is in its design. Your design must be able to convey all of the tips mentioned here to achieve your ultimate goal of establishing a good reputation among potential customers.
For comments and inquiries about the article visit Letterhead Printing
(January 2009) (
