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People tend to have a laid back, wait and see approach to their marketing techniques. As a result most websites fail to monetize their site and see the audience they desire. One of the greatest assets of social media is that they are a platform for you to develop your audience instead of waiting for your audience to find you.

Search engine efforts work only if users specifically use your key word. They type in your key word and voila! Your site shows up (only if you’re living in a vacuum). The reality is that you are competing with a host of other sites for the same key words and depending upon their work activities you may still find yourself nearing the end of page 100 on the list of ranks. There are so many assumptions that a web master must prepare for before the actual start of the show (key word search) that makes SEO a long process. This is a relatively passive experience and with all the work that goes into it, wouldn’t you want some way to see some of the results quicker and sooner?

Social media provides you an opportunity to get noticed by your audience with just one post. The great thing about it is that you don’t really even have to have great SEO operating on your site just yet. Via bookmarks or tags, your site will have the ability to be ranked high in the social network – all it takes is people. By interacting with new and old audience members and having reasonably well written content, people will “digg” what you have to say and mark you as a favorite. You don’t need links to do this. You don’t need PPC ads to do this. It’s basically just you, your audience and your content.

Now you have an opportunity to take a proactive approach to building your audience. Using social media, you can essentially work various networking sites and use bookmark rankings to gain new audience members and retain the old ones. How does that work? People like to know what everyone else is looking at. They are drawn to find out what is hip, cool, and popular. Combine that thought with your great content and you have a great avenue for increasing your site’s popularity.

What do you have to do to start using social media? Find a network site and start using it. Work on developing better content to deliver to your audience and work on forming new relationships with people. People just have a tendency to click on your site to find out what you’re about. Have a fun time building your audience using social media.