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Originally published on my blog...

A short, sharp list to get your conversion rates rising. In no particular order here are are the first 101 tips to boost your online results:

1: Your Site Must Work
2: Be Standards Compliant
3 Be Accessibility
4 Make It Fast – Slow Sites Kill Sales
5 KSS
6 Measure Everything
7 Test Everything
8 Make It Easy

9 Make It Fun
10 Use Google Analytics

11 Use Google AB Tester (Website Optimiser)
12 Have Clear Calls To Action
13 Have A Compelling USP
14 Write Great Copy
15 Have Great Pics
16 Write for Customer Scanning
17 Write for Scent Retrieval
18 Use Active Invitations in Links
19 Understand Eye Tracking and Design Accordingly
20 Reduce the Number of Steps

21 Make It Usable
22 Make It Engaging
23 Speak To The Customer WIFM
24 Ask For The Sale
25 Provide Clear Contact Information

26 Provide Clear Privacy Information
27 Provide Clear Guarantees
28 Let Them Know There Are Real People Behind The Organisation
29 Make Navigation Easy
30 Make Registration Easy, Or Not At All
31 Personalize
32 Provide A Search Function
33 Stick To The Conventions Don’t Be Smart
34 Explain Everything Up Front
35 Don’t Ask For Too Much Information
36 Don’t Use Flash
37 Use Web 2.0, and RIA’s Sparingly, if at all.
38 Analyse Everything
39 Refine Everything
40 Obey the Law, in Spirit as Well as in Letter

41 Provide Testimonials, Customer Ratings And Reviews
42 Understand That The Customer is in Control
43 Make Your Font Size Bigger
44 Differentiate Yourself
45 Remove the Risk, the Fear
46 Support the Customers’ Decision
47Create an Experience
48 Develop Compelling Reasons for Doing Business With You.
49 Provide Third Party Authority Verification
50 Reduce the Elements on a Page

Read the rest of the 50 tips plus a special surprise tip here...