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Internet commerce is growing at startling rates and social networks are responsible for keeping the momentum going. Introduced in 2006, the concept of social media marketing originally involved people just wanting to develop a relationship with other people. As businesses enter the scene, they’ll find that these sites will still be more about relationship more than it is about peddling products and ideas. It’ll be interesting to see that technology has not eliminated the interaction of people from online business practices. With that, we’ll see one of the fastest growing marketing trends on the internet build a new form of social capitalism via social networks.

Social networks are quickly becoming the starting points of online commerce for consumers. As advertisers find ways to penetrate the social media sites, more users are finding ways to capitalize on their musings and ramblings within their own niche. The average user can easily find ways to monetize their page on Facebook and MySpace. This could mean big money for some, but most often it starts out with just making a few dollars a month.

Social networks are the playing fields for big businesses to market in. If businesses are smart, they’ll find a way to capitalize on social media sites. We will eventually reach a point where offline businesses typically use social networks as part of their marketing campaigns. Current media avenues such as television, radio and written publications will add social sites as the way to market. Advertising won’t be done solely by buying spot ads, but online businesses will have to find ways to weave themselves into the social network to have long lasting results.

Many wonder if social media and social networks have any long lasting benefits. We say “yes”. In fact, the benefits will be longer lasting than even current advertising practices since the use of social media sites not only “brands” a business, but solid interaction with audience will build a loyal network of consumers. The practice of buying ads to gain more market reach will incorporate businesses taking social responsibility for their consumers added to their marketing campaigns. As businesses develop these longer lasting relationships, they’ll be able to see more stability in their consumer base and perhaps find a more cost effective way to encourage consumers to “buy more”.

As the internet organizes itself into little niches via social media, online marketers will need to know the respective audiences within each niche. While this form of marketing is still in its early stages of development, there’s still big money to be made for both businesses and consumers. It’s great that technology and social networks have just expanded the marketing playing field.