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Related Tagsaccount acsys agency branding building-brand competitive-analysis connecticut creative design development digital digital-marketing-strategy engine healthcare hosting interactive interactive-solutions internet management marketing opportunity-analysis optimization persona-development production scorecard-development search services software strategic-development strategy tactical-planning value-proposition web Show all TagsFARMINGTON, CT--(Marketwire - June 22, 2009) - A collaborative team with members from the Yale Center for Medical Informatics, Yale-New Haven Children's Hospital/Yale School of Medicine and Acsys Interactive have responded to a national call for proposals from the Robert Wood Johnson Foundation Project HealthDesign:Rethinking the Power and Potential of Personal Health Records, with the design of a trial involving a diverse pediatric population with multiple chronic illnesses. We will be testing whether and how information about patterns of everyday living can be collected and interpreted such that patients can take action to better manage their health and clinicians can integrate new insights into clinical care processes. It is envisioned that leading edge technology such as the Google Health PHR platform along with Apple's iPhone or iTouch mobile devices will be used to capture the ODLs. The proposed project team includes specialists experienced in these approaches and ethnographic evaluation; in pediatric disease management; in patient-centered care involving patient-clinician-technology partnerships; in bioethics; and in IT technical development. The team includes Bonnie Kaplan, PhD, of the Yale Center for Medical Informatics and also President of Kaplan Associates, Alia Bazzy-Asaad, MD, Chief, Pediatric Respiratory Medicine Section, Yale-New Haven Children's Hospital/Yale School of Medicine along with Alan Mocksfield, VP Interactive Technology, Acsys Interactive. Dr. Kaplan relates, "Our innovative combination of techniques provides the kind of nuanced and broad view of patient-clinician-designer collaboration that co-produces quality health care." Announcement of successful proposals is expected to take place in late fall. Acsys Interactive a national award winning, full service, digital agency serves clients within healthcare, financial services, industrial manufacturing, higher education and consumer products. Contact: | |||||||||||||||||||
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(June 2009) (
