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Reassuring to read in the July 2009 edition of Nett# magazine that Digital Advertising is on the increase. The article on Pp. 9 cites AIMIA research which demonstrates Digital Media as being top of mind as an effective way to increase revenue. However also evident is the lack of budget allocation devoted to online. The article cites only 40% of organisations interviewed allocated 20% or more of their advertising dollar to online! Read more at Nett#'s website : http://nett.com.au/ | |||||||||||||||||||
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