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Your doing everything that you’ve read or heard about social networking and you don’t have the results. What are you to do? One of the first places to check is your communication in your out-reach strategy.

One of the things that makes social networking great is that things can get personal! Personalizing your podcasts, videos and blogs are needed to establish that connection with your audience. With that in mind, what does the big picture of your communication look like? If you were to piece your videos, podcasts and any other media you might use together with your social network strategy, what would that look like? Anything that isn’t personalized needs to change.

The next thing you want to review is the individual messages of the media you use (I.e. – podcasts, blogs, videos). Is the message compelling or informative and can it relate to your audience? A more personal tone is sometimes appropriate for a “grass roots” look and feel, but sometimes a more corporate tone is just what is need to establish your authority. You can use what ever reflects the goals of your communication.

Trying to communicate something to someone who doesn’t want to communicate with you can be like pulling teeth! Are you targeting the right audience for your product or service? While you don’t want to limit the number of people you reach out to, “everyone” is not a market most people can handle. Look for and find your target niche market to improve communication.

Another problem in communication is that online features might not be as easy to use as you think. Some people just have a phobia about the computer and as a result, you might consider finding a way to make it easier for them to access your content. Some programs always think that they are “user-friendly” when in actuality, to the person who has very little experience on the web it can be a down right nightmare.

Sometimes communication can seem tricky. This is the importance of having a plan for your communication strategy. If you’ve already started off with a plan, then adjusting your plan is good. At least you have a plan to work with and your changing to fit the needs of your audience. As you probably noticed by now, your plan may undergo several revisions before you begin to see the results you want. That’s totally okay. Refine, retune and rework your communication process and you will get to where you want to go!