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As a business owner you’re continually working to generate traffic to your website, but you also want your visitors to keep coming back. With that said, there are several things you should keep in mind when producing copy for the web.

Unless a visitor has been driven to a laser targeted landing page on your website, they’re likely to do nothing more than skim the first section of your page. The longer your copy is, the less likely it is that it will get read so don’t place long pieces of copy on pages where visitors do not expect it to be. <a href="http://berylpowell.com/keep-it-short-simple.htm" target="_blank">Continue Reading</a>