If you have a website and are looking to build links to your site so you can get better rankings in search engines here is an example of what not to do. (Or in this case, what not to pay a company to do for you)

Hello,

I would like to propose a link exchange between your site www.adamschultz.com and RandomIndustrialSupplyCompany.com. RandomIndustrialSupplyCompany.com supplies (random material) used in jewelry, sports equipment, automotive performance parts, aerospace and much more.

Please consider adding our link to a page on your site:

Title: Random Industrial Supply

Description: Random Industrial Supply Inc, supplies metal mill products to the metal finishing industries including aerospace, architectural, automotive, biomedical, chemical processing, industrial, marine, oil, and others. We are a stocking distributor, and full service source of metal mill products

URL: http://www.RandomIndustrialSupplyCompany.com

Let us know when our link is placed and we will post your link in the proper category of our resources page listed here: http://www.RandomIndustrialSupplyCompany.com/linkpage/index.html

Your link will be posted within hours, however, in some rare cases it could take up to one business day. Please be sure to include your desired title and description.

Thank you for your consideration.

Tool
Tool@TotalCyberMarketingTool.com

I have been getting alot more of these lately. The funny thing about reciprocal linking is that not only has Google specifically identified it as a non-valuable tactic, any company willing to link share with you isn’t worth link sharing with. Reciprocal linking adds no value to the linked and no value to the linker.

Part of me wants to call the represented company personally and tell them to stop wasting their money on the CyberMarketingTools that are running their link building campaign.

They would be much better off actually spending their money on creating value for their customers. through blog marketing, forum participation, site improvement, contests, sponsorships or any other tactic that would bring both long and short term value without spamming the in boxes of bloggers who have absolutely nothing to do with Industrial Metal Supply.