Facebook has been getting a lot of press these days. An up and coming star in mainstream social networking, Facebook offers its users many functional applications that MySpace doesn’t, but is it enough to take the lead? Are we witnessing the beginning of our first social network face off? Now who’s “king of the mountain” - is it MySpace or Facebook?

MySpace has dominated mainstream social media for years. Alexa page rankings shows MySpace still outranking any other social media site, but Facebook is not far behind. Having a unique audience of a whopping 61.3 million users annually, the strength of MySpace is preeminent. Facebook’s annual unique audience tallies at 19.5 million which is nothing to sneeze at as well, but still nothing in comparison to MySpace.

Facebook still has a long way to go to toppling this king, but here are some reasons why we think that MySpace is NOT going down anytime soon.

Money talks and b@?&!*%t walks. Censored for your reading pleasure. MySpace has done well with “branding” themselves. Amongst the youth, MySpace is still the place to be when talking about the internet. Granted, more and more often you get rolled eyes from the little social networking $41#$ that make them so charming at that age when you mention MySpace as if to indicate "MySpace?!? That's soooooo March!" They’re also recognized by leading fortune 500 companies (Coca-Cola) as a premier place to advertise.

When the general public thinks about social media – they immediately think about MySpace. Sorry Facebook – you’re not quite there just yet. It’ll be hard to talk about social media without talking about MySpace. Even people who’ve never been on the internet know about MySpace.

MySpace has the credibility to host alongside MTV in the presidential elections chat. That’s a huge accomplishment for any social media site! No site can boast about working with the likes of MTV or any station for that matter. Now that’s power.

MySpace has built up their online communities to reach out to a vast number of groups. These groups can be characterized by age, location, work place, and just about any type of group on the net can be found on MySpace. In comparison to the newer networking sites, they just haven’t had enough time to build their web reach the way that MySpace has and still only serve a small niche group of people.

By the way, did we mention money? He who gets the advertising revenue first laughs first (or should it be last? Who cares? They’re getting the money!) Of coourse, with today's Microsoft/Facebook partnership announcement more and more indicators point to Facebook teabagging MySpace sooner rather than later.

Facebook is making a great play for the top, but it still has a long way to go. However, social media is still a young phenomenon. On the internet, anything can change in an instant.