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If you want to increase traffic to your website and enhance chances of getting more business then optimizing the website to be picked up early in search engine results is absolutely essential. The idea behind most Search Engine Optimization (SEO) techniques is to increase keyword density most likely to be searched or increase the number of links pointing to the website. For most ‘white hat’ techniques involving increasing keyword density or customizing the meta-tags in the HTML code, it is essential to keep a constant eye on the ranking of the website.

The starting point in this crucial exercise is to use a SERP (Search Engine Results Page) checker tool to obtain page ranking of the website for keywords in prominent search engines. While paid SERP checker tools provide a variety of preferences/features, free SERP checkers can be equally effective if the requirements are limited – and for most practical purposes the requirements are indeed limited. Free SERP checker tools such as the one at http://searchenginereports.net/ are simple to use and a value pick. This particular tool is a choice among other free SERP checkers due to the simplicity of use and speed of results.

The tool lists rankings limited to the top 64 pages listed in Google and allows users to choose multiple keywords to find rankings for. For more details about this tool and how to use it, you may visit http://searchenginereports.net/.

The basic steps involved in the quoted search engine report tool is similar to most SERP checker tools. The first step is to find out the right keywords to search rankings for. This is achieved using Keyword tools - for a given website name and topic in form of words/phrases results show the most searched relevant keywords. Users may use this or their own keywords search criteria in the SERP checker tool to generate a Report.

Several surveys have shown that internet users very rarely move beyond the first few listings of a search engine report. Therefore, the limitations in terms of ranking of the free SERP checkers, should not bother the professional website owner, who wants the site to come in the rankings considered anyway. In the particular case of http://searchenginereports.net/ the limitation is 64 listings – over six default pages of a Google search. Very few users are likely to navigate beyond these limits.

It must also be kept in mind that this tool, like most other SERP tools, can only display rankings for a text based search – other media types such as images or maps cannot be reported. The rankings, once obtained, can serve as a gauge of where a website stands on the search engine. Subsequent and continuous modifications to the website to improve rankings must be followed by iterative checks using the SERP tool. Several search engines have a slow refresh rate of the rankings. The rankings are only periodically updated and it may take some time for the results to be reflected. However, the refresh rate of Google is quite frequent to ensure seamless use of SERP checkers.