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Wrtgrls post about a blogger posting Spirit airlines poor customer service got me thinking about how employers and retailers need to be more careful.

Before you terminate your internet marketing person or upset a customer that happens to be an internet marketer, you better think twice.

Many things have changed since the internet. I have seen blog posts that an seo writer wrote after being terminated. Ex-employees writing about their previous employment is nothing new, except the posts are from disgruntled internet marketing employees and they show up when you search for your company’s name. I know of a specific example where a spouse of a very experienced internet marketer was terminated from employment. A SEO friendly blog post went up on a high quality blog and the post ended up in the top 3 of all major search engines when you searched for the company’s name talking about why the company sucked.

I hate to say it, but I have done something similar myself. A little while ago, I had work done on my house. I ended up being charged about twice what I should have. I asked to speak with the owner, but he would not return my calls or emails. A few weeks went by and I finally received contact from him. It was his lawyer demanding payment. I ended up paying about $150 more than I should have been.To avoid a day in small claims court or having collections people harassing me I paid it. So what did I do? Within 30 minutes of writing the check, I created a blog, posted a couple of paragraphs about what happened and why no one should use this company, went into my adwords account and set up a campaign, adgroup with an ad and link to my blog post. The ad received several clicks a day and cost me only 5 cents a click because it was a small local company. I shut it down only after a few days. Total cost, about $2.50. If I REALLY wanted to, I could have completely dominated the natural results as well. They would end up having to call Andy Beal for reputation management help :)

Again, not proud of it, but another good example of why you have to watch how you treat your customers and employees, you never know who they are or what they do.

I would like to hear of other stories any of you have seen, or did, to relay your employment or customer service displeasures.