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Since spam is such a hot topic we wanted to give some tips on reducing the “spaminess” in your site’s SEO / SMO strategy but still consciously promote your site. Some people are just wearing their advertising hat too tightly on their heads and they forget that most people don’t want to be sold. The psychology of it is that you are placing your potential customer in an awkward position if they don’t believe in or are not ready to purchase what you have to offer (even if it’s free).

There is a fine line difference between promoting and spamming. You should make it a point to review your SEO / SMO strategy and find ways to reduce the spam within it. You might be excited about your product, but the people you are reaching might not be as excited as you. Shocking, I know, but you need to just get over yourself a little and get a but of humble pie. Trust me. Just bring your excitement down a notch and be relatable to your audience.

Your social network page should not incorporate the words “Buy! Buy! Buy!” They should however create a clear path for the average user to take action on your site. This last statement typically makes traditional marketers look at me like I'm put on my chaps but forgot my jeans. Anyhoo, you can do this through your page’s content without the “stars and banners” approach.

Add friends carefully. Fall off the “Add-Me” train and get a professional clue. You don’t have to sound like you work in a suit, but you don’t want to add someone who wears virtually no clothing and thinks it’s cool to post that on the internet. Find others that actually have something in common with you, your product or service.

Gain popularity by being seen; not by telling others that you’re seen. If you were actually popular, people would already know it. They would see your comments on other user’s sites. They would find blogs, posts or some sort of evidence that you exist on the social media site. If you’re going to tell others how popular you are, do it in a subtle way. Use a site meter. Get on top commenter lists. There are many subtle ways to publicize your activities without including that information as part of your content.

Take some of the pressure off your audience by giving them room to come to you. Going after new audience members is one thing, but being too aggressive is a turn off and works against you. Let them find their way to you via good informational content. Get them interested in coming to you.

Stop talking “webinese”! Your your natural language. Most audience members don’t have a clue about SEO strategies, industry strategies or your strategies. They are just looking for an answer that they can understand and that’ll help them solve their problems.

If you’re just having a tough time grasping all of this, maybe you should at least consider going “spam-lite” – cut the salt.