email		print
	report

Related Tags

gallucci   galluccinet   ggallucci   giovanni   giovannigallucci   media   network   smm   smo   social   theagencyblog

Show all Tags

Like this topic?
Write Advice
Advice that links to this one

Targeted, qualified audience members are what you want. To make you social marketing efforts even more profitable, you will have to define what who your target audience is and who it is not. Anyone is not a qualified niche audience. One thing you might consider as well is that a visit to your site does not necessarily qualify this person as “your audience”. They have to do something on your site – purchase something or participate / interact with you in order to be considered your niche audience.

There is a lot of refinement that a list has to go through before you develop the people who are your true leads. You’ll use your social networking approach to fine tune your visitors. As they download your podcast or embed their video on your site, you’ll refine that lead with added commitment or interaction requests. The goal of your target audience is to produce loyalty in some form to your business.

You’ll want to use social networking strategies that pre-qualify your audience member. A general “shout out” probably won’t produce the kind of targeted response you want. If the range of customers you approach is too broad, you may find yourself frustrated by wasted time and resources.

Once you get your prospect to respond make sure you can deliver your product. Your offer should always inspire your prospect to get in touch with you and once they get in touch with you, what happens next?

1. Have a method to handle your social networking audience.
2. Deliver on your promises fast.
3. Start interacting with them.

As you go through this process you will find your true audience. Sometimes you may find that one of your “seemingly audience” members spend a lot of time on your site. They’ll make comments but don’t really convert. The truth is that everyone is an audience member no matter where they are at in your business. You’ll want to treat them with respect not because they need it but because you never know what can happen down the line. In social networks, many people are masked behind the computer images and you don’t know what they are really thinking even when they seem to say what they are thinking. Protect yourself and your business and don’t get caught in the negative audience members.

Take time to review your efforts. Did you gauge the prospect accurately? Was there anything that you could have said better? How can you improve upon your content or outreach activities? Self assessment will keep you on check to make sure you reach your target audience.