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Google has several "search operators" that provide important insights into improving search engine rankings. One of the most important commands is "Allinanchor" as it heavily influences Google's ranking algorithm - by providing relevance to inbound links. | |||||||||||
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January 2008 Great post. Question for anyone who may have a suggestion. It seems that this strategy is very beneficial for a site which is using a handful of keyword search terms. How affective would this tool be, or how would this type of strategy apply, if some one's main approach is actually a 'long-tail' approach? This is our strategy and has been highly effective at delivering organic search traffic to our site. However our "net" of keywords is so wide I'm not sure how I can use a resource like this without conductin 100's of 1000's of individual searches. Any thoughts on how the Allinachor could apply to this scenario?  Reply
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4.00 (Good) Vote:
January 2008 Thanks for writing about this. I didn't know about allinanchor. I've just tried it out and it could be really useful to me. I also notice that the positions of my pages for allinanchor are similar to the positions for the search terms alone. Please keep posting advice like this! Reply
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December 2007 Great post.
I know that text based links with descriptive anchor text are great asset in the SEO arsenal, but thinking about affiliates who may use image based links to link through to your site - does using the alt or title tag associated with the link also increase the quality of the inbound link? Reply
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November 2007 excellent post Rene. I had no idea this existed.
I see that Minti is not in the first 10 results pages for allinanchor:parenting which gives me a clue as to why it's not ranking well for a "parenting" search. So here's one link at least that gives it a parenting boost  I wonder if there is a way to list your top 10 inbound link terms? Do you know? Does anyone else have ideas? Reply
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November 2007 interesting to note how powerful this is.
Here is a search for allinanchor:sem and a search for sem Notice how the top 4-5 results are the same... Reply
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November 2007 take all this with a grain of salt guys.
I can show you 30+ results where this isn't the case. Links are very critical, but not the end all be all. if they were my job would be very, very easy Reply
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November 2007 very true Brian...but the correlation between allinanchor and google's ranking are so similar on so many searches...that it's difficult to dismiss it...but you're right - there are a plethora of other factors that influence rankings "too"...
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November 2007 " I wonder if there is a way to list your top 10 inbound link terms? Do you know? Does anyone else have ideas?"
I will attempt to give some insight here: http://www.gooruze.com/questions-and-answers/discussion/108051/?msg=4450-910D-745E-A392 Reply
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November 2007 If you just want to know the top terms (keywords not phrases) presently linking to your site. Google Webmaster tools has what I think you are looking for.
It will list the top terms linking to your site in general and does some page specific analysis as well. It used to be called Google Sitemaps. Now it's Webmaster Tools. You feed them a google sitemap and they do all kinds of killer analysis and give up all kinds of data about your site. Let me know how that works out for you. http://www.google.com/webmasters/ Reply
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November 2007 @boldadam - you're right!
For others...
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November 2007 i've never heard of this. thanks for the knowledge rene.
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November 2007 Solid piece that a lot of link wh---, er, hounds, need to see. If one more non-tech/non-marketer winks at me and says, "It's all just dot gov and dot edu, isn't it?"
Er, no. Well done, Rene. A nice primer, and I see from the comments that you've already helped educate one of our community. That's great. Reply
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November 2007 Rene, Great article. I never heard the term "Allinachor" before, but your article further explains why with backlinks, it isnt the quantity, it is the quality http://www.gooruze.com/articles/165/Not-All-Backlinks-Are-Created-Equal/ of the links you should be looking for. Reply
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November 2007 Good post and good reply.
I try to stress the concepts of quality links to little avail to certain people. Reply
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July 20th Nice article which does explain alinanchor. I personally use alinanchor to check how my web site is doing with its links. When I place my site in directories I try to tittle it with Cosmetic Dentist New York-Dr Lawrence Spindel . I assume that this will help my alinanchor for Cosmetic Dentist New York. Reply
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