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Google AdWords is a unique yet potent service that has revolutionsed advertising online. Thanks to the little-known technique of split testing, entrepreneurs can take advantage of a detailed and thorough advertising testing process to measurably boost their ad effectiveness, both online and offline

Run by Google, AdWords is a pay-per-clicking advertising service. It allows advertisers to create small text advertisements that are displayed at the top of a search engine’s results pages.

Advertisers ‘bid’ on keywords theybelieve likely to be popular and that match likely search terms for their market.

For example in the Dog Training industry people might be searching for many different keywords including dog training tips, dog trainer, make my dog stop barking, dog obedience.

When a user types one of these keywords into a search engine, your advertisement will be displayed. The priority and positioning of the ad depends on successful campaign management strategies, keyword research and effective use of split testing.

Keyword research is extremely important. Without researching what people are likely to search for, and bidding on these keywords, your site risks either no exposure or exposure to the wrong audience who are searching for terms that are irrelevant to your business.

Split testing involves creating two different headlines and text adverts for each set of keywords. The two adverts will be rotated throughout a set time period, so that different users searching for the same keywords see one or the other of your ads. Thanks to Google AdWords’ detailed advertising management statistics, you can see at a glance which ads are performing better than others. That is, which ads have more people clicking on them and, more importantly, which ads have better conversion. Conversion means someone signing up to your e-mail newsletter or buying your product or service.

Using these statistics, you can refine the headlines or text of the split tested adverts which are performing well and delete those which are not. This means you can refine and improve those ads which are working to drive even more people to the site and power higher conversions.

By constantly refining your ads, you will end up with killer headlines and advert text that draws people to your site. This is the advantage of split testing – you can test what works and what does not at no extra risk, hassle or cost.

Better yet, the powerful ads you have now created can be put to use in any form of media, not just online. Classified ads in newspapers; the Yellow Pages or even massive outdoor billboards – the headlines are proven to work and can be a powerful addition to your business’s advertising arsenal.

AdWords can have very low setup and budget costs. The service is free to set up. You set the amount you pay per click and a daily budget and Google takes care of the rest. No other solution offers targeted traffic for such a low cost.

For more information on how to unleash the power of AdWords, visit AdamDavis.tv