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November 2007 I don't think there is a "right" answer to your question Brian. I think many factors come into play, including the price of the product, if it is a shipped product versus a service, how emotive it is, cost etc. That is why I hate ebay's feedback system - it expects you to do it immediately, so all you are really commenting on is the sale process, not the quality of the product. I think you have to test it to determine what the best time is for your business. If it is a shipped product, why does it have to be an email contact? What about including a personal message in the package asking them to provide feedback in a few days time. Reply
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November 2007 Good idea.
Question for you all. How soon after them placing an order do you think you should send them that email? Too soon and it my be invasive, too far out and they might have forgotten about the order. Reply
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November 2007 I think 7 days after receipt is a goodly amount of time to contact purchasers. As an alternative similar to what ebookseller is suggesting, with their order you can package a code for a 10% discount if they return to your site and take your customer satisfaction survey. Incentives like that can be very valuable not only in getting return business but getting feedback in general.
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