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I just read a Search Engine Roundtable Article detailing the importance of negative keywords and it brought some points to mind:
Traffic is worthless if it bounces. Rarely do you get anywhere just by having a visitor. Good analytics let you know how people are coming to your site. Great analytics is used to stop paying for traffic that brings in no revenue. Quality Score – enough said! You are part of a community that brings in revenue from Adwords. It’s your job to make all traffic to your site as relevant as possible. Your race horse trading site is a great site. However traffic from the phrase “my little pony” isn’t going to get you as far as just “pony” will. | |||||||
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November 2007 Negative keywords have really saved some of my campaigns - too bad Google got rid of the negative keyword suggestion tool.
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4.00 (Good) Vote:
November 2007 This is spot on. I spent a lot of money on adwords before I figured out just how important good analytics are.
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(November 2007) (
