I Just went through a basic targetting advertising blitz for an App I created, and I only got about .15 percent clickthroughs.

With that being the case, I imagine that having an App on facebook with business plan of "selling payperclick advertising" is not going to be a really feasible business plan.

I just signed up to advertise on Facebook between tomorrow and November 24th for a contest I've got running on my blog, http://www.douglaskarr.com. I'm looking forward to seeing how well it does!

Ok, I dont believe advertise on Facebook, It's simple stupid. Even that you have the public, you can geotarget, you still miss the point, are the target really ken to stop hanging around with friends or family to buy or click on your product?! Does Second Life buzz and dead reminder of anything similiar?
Permission Marketing and not Intruive marketing, Seth dogin has been talking/writing about for ages.
An intensive study from DDB at this year found that 89% of people resort to the same brands for their "life" rituals, and three out of four people become disappointed/irritated when their sequence is disrupted .
The slides are good, but they also talk about CLT, come on...we are over it, we are on times of real measurability, as conversion or REAL Leads generation.
Cheers
Lucio Dias Ribeiro

An interesting branding tactic used by some to get their name out is as follows:

Advertise with cpc campaigns, targeting demographics that probably wont be interested in clicking your link, and offering the lowest possible bid for those clicks.

CTR would be much lower, but name recognition would be much greater ... :)  Maybe that was the dating services strategy.

That's a thought. Building up name recognition for a service you yourself might not use. Viral name recognition. etc.

BTW. The second ad I ever saw on facebook started off with "Husbands"... and mentioned marriage. Don't recall if they were the same advertisers -- they were trying to give away WII game consoles. But at least it was more targeted. :)

If the targeting was only slightly more fine grained (month/years married, etc)... and so on....

And watch those advertisers not get any impressions on the FB platform. They're not stupid, after all, and the google CTR gets you more exposure formula is well known. There might be limited success but you'd need to keep creating new ads as they got de facto disabled with no impressions.

On a related note, I gave a presentation on Facebook advertising at FacebookCamp Montreal. The post has slides, commentary, some advice for those of you joining the conference circuit based on my own first experience and some actual campaign data. The data needs an update though as I've since (since the new platform) been getting much better CTR (10x+) though it's still my flyers going around.

Only played around with it a little (though I have been hearing the conversions on it are good right now).

I just love how targeted it can get, HOWEVER.... a note about that targetting to anyone about to run a ... FaceBook campaign (almost said "AdBook Campaign").

The first ad I saw seem to be for a dating service.

Now, that's fine and all BUT I just got married this Monday. And it specifically says I'm married in FaceBook. And I know the targetting information let's you tick that off (single, engaged, married etc.)

... You'd think whoever was running the ad might have considered that the conversions for "married" people might not be so good. ;-)

(Or maybe they are ... I don't know.)

Just struck me as kind of wasteful is all.

Interesting slideshow.

I am about to launch a campaign targetting a local college, so I will try to document and report on my findings here once I get into it a little bit.