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Related Tagsadwords al click fraud google is-click-fraud-dead paid ppc scillitani search yahoo Show all TagsOver a year ago, I wrote about click fraud. This was at the time when, according to the media, click fraud was running rampant. I felt click fraud existed, but did not agree with the numbers that were getting posted. Below is one of the articles I wrote and you can see from the comments and others articles, most did not agree with me. Here is a summary: 1.I do believe click fraud exists Article I wrote with comments from others Another article in response to mine Now that I have stated all of this, where are all the “Sky is Falling” article writers now? Last year I read articles that included reducing or stopping your paid search efforts because click fraud is costing you too much money. Click fraud was all over the place and was supposed to all but take down the paid search industry. Well, here it is a year later and paid search is still going strong. I still believe in the 4 items mentioned above. The only thing that has changed is that I think Google is at least trying to find and compensate its customers for click fraud. I have seen my Adwords accounts automatically credited. You may be getting credits and do not even know it. Go to your adwords account, click on My Account tab. You may see billing “Service Adjustments” in your account. These are sometimes due to fraud Google has found and automatically deducted the charges from your account. I welcome any further feedback regarding click fraud (agree, disagree, ways to reduce fraud, etc…) | |||||||||||
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1.00 (Very Poor) Vote:
March 10th It's alive and acting as a tax on our PPC campaigns. You need a decent accountant to get a return. I see click fraud from the following sources:
I don't belive in the 20+% levels often quoted, but in my experience I have seen 8-9% of clicks are of useless quality and need to be nipped in the bud. I think there is a bigger click quality problem that the SE are not addtressing such as click from outside of your geotargeted zone, charging search engine prices for zero quality clicks from parked domains.
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March 10th Check out my post below...
I think geo-targeting is the key... go global----go DOWN! Reply
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5.00 (Excellent) Vote:
November 2007 http://www.techcrunch.com/2007/11/13/google-adsense-updates-less-click-fraud-to-come/
interesting read on click fraud over at techcrunk. Reply
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5.00 (Excellent) Vote:
November 2007 Click Fraud is not Dead - we all know it happens. The SEs are trying to combat it but again as we all know, the spammers are just as clever. However, as long as you are ROI positive, then you are ahead. Obviously no one likes to be spending money when they don't have to be but it is one of those things. You either accept it is there and get on with doing PPC and looking at the elements that you can control or you shut up shop. Reply
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5.00 (Excellent) Vote:
November 2007 It exists and happens all the time.
read my take adwordseditor.blogspot.com/2007/09/click-fraud.html and follow up adwordseditor.blogspot.com/2007/09/google-says-not-click-fraud.html and this interesting tidbit of how multiple clicks cost you $$$ adwordseditor.blogspot.com/2007/09/multiple-clicks-cost-you-money.html great post and anyone think that click fraud is dead...or that the search engines will truly create a 0% click fraud world are high. Reply
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(November 2007) (
