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I recently posted a question in the Q&A and I got some unreal advice so I thought one way I could reciprocate to all those who replied is by summarizing all their threads. First, thank you to the responses from Fre-Entity, Al-Scillitani, danlondon, Marc-Loveridge, BrianChappell, TheNugFarmer, and WarrenDuff. I would like to point out that this is a summary of their responses and it is not my original work. If anyone has objects to my summary, please PM me and I will take it down. Thank you.

My Question:

The site that I am working for has 300+ pages of professional content. Do you think it is better to keep the very long pages on just one page or break them up into smaller, individual pages? What would be more profitable or better for SEO?

The longer pages could probably be broken into 5/6/7 pages.

Thanks for your help. This site is pretty awesome so far. I'm trying to get more involved.

Answer (summary)

THINGS TO INITIALLY CONSIDER

- Think User Experience

- is it easier to use broken up or one long text?

- Search Related Terms

- Search the terms your are looking for and look at the top 10 to 15 results. Basethe answer on what is found on those pages. If the majority have 1000 words on the page, then follow that, if they have 100, then have 100, etc...

- If it’s quality content, people will click through or scroll down

- Check Page size:

- Serge Bondar last year ran a test "Serach Engine Indexing Limits: Where Do they Stop? Based on his data Slurp stopped at 210kb.

LONG TEXT

Benefits:

- Increase time spent on site

- the visitor knows exactly how long the article is.

- the visitor knows exactly how long every section is (if only one section is in his interest)

- better for social bookmarking, One Digg, Sphinn, ... button, at the bottom/top of your article (different pages = last page of the article ? every page ...)

- if the visitor browses with the internal navigation, he knows directly what is before & after the section

- more keywords on one page, more links to one page (instead of 15 links to page1, 12 to page 2 ...)

- if there is a comment section, then the possibility is higher people will read them.

If You Do

- Provide decent internal navigation

o on top of the page a good introduction with internal links to the sections

o on the bottom of every section a top link (where you would see the internal links of the sections directly in the viewport).

- Enhance the Readablity/make your content easy to scan

o Put some time in marking up the text, put strong tags around keywords

o Keep your typography tight, whitespace & line height to enhance readability.

o add illustrations or pictures if they can add extra value to the content (make it easier for the visitor to know where the text is about)

SHORT TEXT :

Benefits

- Increase Page views

- Readers like breaks

- “No one reads long text”

- People like breaks

- Ask yourself

o Why are newspaper storiesprinted in columns?

o Why is copy broken into paragraphs?

o Why do we use bullet points

If You Do

- For SEO, you'll want to differentiate the Page Title Elements of all URLs involved with a record that has multiple pages, and be sure to link to the sub-pages with keyword-rich anchor text.

- Always give a reason to click and a clear explanation as to what they are clicking to, and change the Page Title Elements for each new record (though it may be a subset of a larger record).

Again, thanks everyone for your replies. This content is a summary of all the replies I received from my question. I am do not consider this to be my original content.