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Affiliate Managers Choose Your Incentives Carefully

by Al-Scillitani Expert(December 2007) (rank 2nd)
 
 
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In October, a merchant sent out an email to all of their affiliates, "win a free hotel certficate." If you sold enough of their product in November, the affiliate wouldwin this FREE hotel certficate.

I received an email from the affiliate manager that I met their criteria, so I will be getting the free hotel certificate. About a week later I receive the certificate.

Here are the restrictions to use the "FREE hotel certificate:"

I have to call a special 800#

Leave a $100 deposit

Make a reservation for a 2 night hotel stay in washington dc or williamsburg, then I would have to IMMEDIATELY stay 2 nights in Myrtle Beach SC (either fly or about an 8 hour drive).

If you do not stay the two nights at each hotel or go directly from one hotel or the other, you lose your $100 deposit.

When the incentive went out, no restrictions were mentioned. I was completely written as if you get a free hotel stay as a "Thank you."

Why would you want to upset your affiliates, especially the ones that made you money and that is why they "won" in the first place? I feel like they did "bait and switch" to their affiliates.

I would not be suprised if they lose affiliates because of this.

 
 

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