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Thought I would throw this up to help newbies understand some basics (and not so basics) of online marketing. Take a second to read on. (3) Forum Posting - trust me, do not waste your efforts. Just go read any of these forums and see who is posting. Hundreds & Thousands of spammers, that's who! Again, spend your effort on finding a niche market forum that is not full of spam posts! | |||||||||||
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December 2007 Yeah - what he sez! :)
Some great points in there. I've been rolling the big old marketing boulder uphill to my bosses for some time now - and have come across many of the same issues you point out in your article. The one other thing i'd add - persistance! All of this community based "stuff" takes time to reap any real results. Sometimes the "powers that be" don't see time - they see $$ - part of our roles can also be to convince internal staff and management of this. And also rather than paying for pay per clicks, (Which we did look into) - building a strong community with blogs and websites in your industry could be a more productive way to go. Unless you have plenty $$ to pour out - the cost of buying visitors will more than likely be more than your profit - especially if you're selling a product where the margins are lower (Such as the one i'm working on) I always say - a lot of social/ community marketing isnt rocket science - get out there, be yourself, and if you're a likeable person in real life -that will come across in virtual life and help out with everything you write/post about on the interwebs :) Good stuff though! I'm thinking there should be a Gooruze group for "Noobs" - i'd be first in there!!!  Reply
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(December 2007) (
