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Most internet marketers know to purchase their own name as a dot com domain name if it is available. However, many don’t think to purchase the names of their spouses & children and that is a mistake for several reasons:

• Once it’s gone, it’s likely gone forever.
• It’s becoming more and more clear that the dot com domain name of a person’s full name will be a major part of their digital identity. A digital identity will be much harder to establish on a dot net or dot org domain.
• Online reputation management will continue to increase in importance and it’s much harder to do if somebody else is controlling your dot com domain name. With minimal work, your dot com domain name should be the top result returned on any search engine search of your name…so it’s important to control the message of that top search result.

So, even though my wife will never do anything with her own URL and my daughter and son are too young to do anything with their own domain names, I bought them anyway…smarter to have them in my own portfolio instead of someone else’s.