Reese's has a new candy product out, which is apparently a whipped, smoother, fluffier candy resembling its other candy line products. Actually sounds pretty good to me.

Reese's Whipps has a TV campaign stating, "Whipped and proud of it!"

Who reading this is not familiar with the phrase "whipped," and its connotations? Does anyone need me to explain why I have a problem with this ad slogan being used in ads pumped across "family time" TV shows?

There's a word missing before "whipped." A very important word. For the .04% of you who don't know what I'm talking about, whipped refers to a man who is bossed around by a woman due to her sensual charms.

The word we all know coming before whipped is also a name for cats. And it rhymes with wussy. Hey, if you think this post is drifting toward the vulgar - now you are getting my point. Don't direct your anger at me; I'm the cultural observer here pointing out the trash. So help me take it out. My firm wouldn't touch creative like this with a 10-foot Hershey bar.

The question to me is, why does the proverbial bar for acceptable language and behavior continue to plummet in our culture, lead in part by the ad industry? And, where will it stop.

I'm no angel; I've spent much more time laughing with sinners than crying with saints, admitted. But I'm always half-mad, half- surprised when language that could get me dragged into HR for harassment is openly broadcast over the radio and TV airwaves.

That's not good creative. That's lazy creative along the lines of fart jokes, and Hershey - you suck for buying into your creative agency's sell-job. Not to be confused with any other kind of job. That's what she said. K, I'm done.