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There were a few of these in the early days.

We were selling SEO hand over fist but some sales were never reported to us in the SEO operations area. Weeks, sometimes months later the customer would complain to us and we had to fix the mess as best as we could. A typical cycle would be like this:

Customer: It has been a month since you sold me SEO but I haven't seen any results.

Our salesperson: Let me check.

(Meanwhile, he/she would scramble to find the name in our SEO sales log and then realize that it had never been entered. There would be some frantic negotiation with the ops team to reschedule this customer.)

Our salesperson: Your work has commenced and our ops manager will call you tomorrow - when would be a good time?

The result?

1. We got a good sales and operations process in place. This included a plan of customer contact that started two days after the sale (one day cooling-off period applied), and ensured that a customer could never be forgotten.
   
2. We implemented an overdue CRM system.