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I had a real estate agent who needed her site to be optimized. Nice lady. Unfortunately, she liked to read about SEO and would try a variety of tactics on her own, such as buying links, optimizing the code, swapping links without checking if the other site was banned, buying domain names, and so on. The SEO solution needed the design to be changed to allow for a longer home page, which was beyond my charter but foolishly I agreed to do it. Simply editing the graphic elements and getting her feedback took up 90% of my time on the project, which had now long passed the profit/loss break-even point. I wrote it off to experience. Luckily, I got her back to #1 and she gave me a nice testimonial. Three years later, she had dropped in ranking beyond the Top 10 and I was no longer taking on private clients, so I referred her to a link specialist. By now Google was penalizing bought links and she had been continuing to buy/swap links with others and continuing to read more about SEO. Thanks to the specialist linker, her site reached around #6 but she started to question every single link submission, particularly the ones on pages that were showing no PageRank. This took up so much time that the linker quit in disgust. The moral?
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January 18th Sounds like your customer had a problem with handing over control of the site. I can see how this could be hard for her if she'd built the site herself and was used to tinkering with it. Weren't you a bit insulted that she continued to do this having bought in your services? It's hardly a vote of confidence...
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January 16th This is a real challenge. Our company needs to educate customers enough for them to appreciate the time and effort that goes into SEO strategy (and hence the value in outsourcing) - but as you say, i little bit of knowledge is a dangerous thing - especially when they don't see the full picture....and then they fall into the DIY trap, without taking a holistic approach to the optimization.
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(January 15th) (
