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Optimization #01: Call to action button

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Optimization #01: Call to action button
	by dericloh (January 23rd) (rank 45th)

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How are you testing and optimizing your web channel ?
Are you optimizing at a on-going effort ?
Or are you even testing and optimizing at all ?

Testing and optimizing your web channel or web site should never be a one-time process or effort, instead it should be a continuous process. Keep up the good work if you're testing and optimizing your web on an on-going effort. If you're don't know where or how to start, starting from this post and forthcoming posts, I'll be sharing some of my humble optimization hacks in helping you optimize your website.

Optimizing #01: Call to action button

What is the message on your call to action button ?

Are your visitors or audience even clicking it at all ?
Even if they are, do they ultimately convert into dollars and cents ?
How are you enticing your visitors towards the desired outcome ?

What does the call to action button meant to them:

Why should we(visitors) click on it ?
What's IN for us(visitors) ?

How to optimize it ?
Instead of having those overused messages or words like "Click here", "Find out more", "Click here to read" or "Read more here".

Build your call to action button that persuades them in taking action, which contains the "Why should we click on it" and the "What's IN for us" instead of those overused words which don't convert.

Any contributed content above is the subjective opinion of that member or external author, and not of Gooruze.com Pty Ltd. View our House Rules for more details.

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Re: Optimization #01: Call to action button

bledsoeut

Vote:

January 25th

Thanks for sharing some information that everyone should be paying attention to. Increasing your conversion rate is typically much cheaper and much more effective than having to spend more money to bring in more customers. I look forward to reading the rest of your posts.

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Re: Optimization #01: Call to action button

danlondon

Vote:

January 24th

Agreed. Call to action and a clear ADD TO CART button are key.

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Re: Optimization #01: Call to action button

dericloh

Vote:

January 23rd

Hey thanks for sharing the comments Rene and Brian, more of my humble Optimization tips to come.

cheers

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Re: Optimizing #01: Call to action button

rene-lemerle

Vote:

January 23rd

Good advice deric....no better place to start your optimization testing than a web page's "call to action"...there's a myriad of other element in the mix...but its important to start with the basics.

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