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We all have one. Most of us received ours by birth and carry it through our entire life. It is an identifying factor for all individuals, carrying with it an ingrained reputation and a character that others perceive to form their notions. What is this common denominator you may ask? Our names.

Irrespective of whether you are a doctor, lawyer, engineer, designer, architect, programmer, plumber, sole trader, realtor, technician, self-employed, artist, businessman, banker, broker, financer, or whatever your profession may be – you can benefit from promoting your name on the web.

Names have made history. Names have defined unforgettable eras, movements, and change. But on the smaller scale of things, we don’t need to be iconic figures to promote our names. We all face a fast-growing and unanimous problem of presenting ourselves on the web for who we really our. Millions of people worldwide are googling their own name to check their web presence, and even more are googling each others names to search for information on a person’s professional background or history. With this knowledge in mind, as individuals we should take the first steps to create an online presence for ourselves. To protect our names, to promote our names, to represent ourselves as we would want others to distinguish and recognize us. It’s our basic duty and we owe it to ourselves before others taint our names, which can often be irreversible, ruin people’s reputations, and destroy future opportunities.

With social networks, you’re just another person from millions of others. With build-it-yourself type websites, you’re just another person who launched a site (with a lot more work on the horizon). With business and personal directories, you’re just another person who is part of a service. However, there is one website called LookupPage (lookuppage.com) that really takes a different perspective on this whole idea of promoting yourself on the web. Being a part of something is always wonderful and beneficial, but when it comes to my name, I would prefer to own myself and put the power in my hands and take action to be notably me, myself, and I. Also, it also feels great to tell people who want to know more about me, "go ahead, google my name".