Gooruze

First VisitRegister with GooruzeLog in to Gooruze
 
   
 

Article Rating

PoorPoorPoorPoorPoor 2.50 Neutral from 2 votes
(377 Visits)
 
 

SEO collective wisdom lacks credibility

by silk-merchant Prodigy(February 2008) (rank 37th)
 
 
Mailemailprint
Reportreport 

Related Tags

sem   seo

Show all Tags
Put on your body armour and load up on the ammo, as this topic is bound to get the lead flying.

Michael Martinez, Director of Search Strategies at 1st Query in Seattle, WA, has written a post on his blog, SEO Theory, titled - Why SEO collective wisdom lacks credibility

The opening paragraph is incendiary to say the least:

"We have no authoritative voices in the SEO community. We all lack proper credentials, formal training, and credible validation for our expertise. Search engine optimization itself is still chaotically defined according to whims and personal preferences. "

The rest of the long post carries on in much the same way, detailing why he makes the comments.

What do you think? Read the post and come back here for a discussion. It's bound to be a heated one.

I'm not making a comment either way, I just have a morbid fascination with what the body count will be after the fighting has died down.
 
 

Any contributed content above is the subjective opinion of that member or external author, and not of Gooruze.com Pty Ltd. View our House Rules for more details.

 
 

Related Articles

No related articles available

Bookmarks

No bookmarks available

 
 

Related keywords: sem, seo

 
  ARTICLE RATING
PoorPoorPoorPoorPoor 2.50 Neutral from 2 votes
 
 

Thankyou for your vote (you can change your vote at any time). Please leave some helpful comments about this article using the box below.

 
 

Help us rank this article

Vote: ExcellentExcellentExcellentExcellentExcellent
Vote: GoodGoodGoodGoodGood
Vote: AverageAverageAverageAverageAverage
Vote: PoorPoorPoorPoorPoor
Vote: Very PoorVery PoorVery PoorVery PoorVery Poor

Share it now

 
 

Add a comment

 
 
Add a comment on this article.
 
 

Comments

 
 

Re: SEO collective wisdom lacks credibility

ClayCook
5.00 (Excellent) Vote: WOW! WOW! WOW! WOW! WOW!

February 2008

SEO is a relatively new field, so we are all pioneers in a way, however there is a lot of self help information out there these days (ala Gooruze) and also formal training so I think his comment that you quoted above is relevant to about 8-10 yrs ago, not so much these days...
Reply Reply Report

Re: SEO collective wisdom lacks credibility

silk-merchant
5.00 (Excellent) Vote: WOW! WOW! WOW! WOW! WOW!

February 2008

Clay, yes, but that's exactly what he's criticising.

In part of his post he points out that much of  the self help information is merely the collective opinions and beliefs of the seo community continually being repeated by anyone and everyone, and not based on any formal, or scientific basis.

He points out that many search engine "experts" jealously guard their key secrets to maintain their competitive position.

He also argues that the search engines themselves are not going to fully divulge how their search algorithms etc work for fear of it being abused.

And in that environment, it is all but impossible to get any universal scientific basis for a formal education in the area.

It is a valid argument. And it's worth reading the full post to understand where he's coming from.

Reply Reply Report
 
 

Invite someone to Gooruze

Home | Read News | Post News | Read Articles | Write Articles | Q & A | Groups | Activity | Members | More

Privacy Policy | House Rules | About Us | Contact Us | House Blog | FAQ | Advertise With Us

© Copyright 2007 Gooruze ™ | Built by Market United