Before we begin with today's topic....
Are you testing and optimizing your website ?
Yes ?
If yes....how often ?
On-going basis or a one time basis ?
Daily ?
Weekly ?

If your answer to the above mention is a NO.
Read on to see if you can find the reason/s why you're not testing and optimizing your website.

• I don't have the time or resource to commit in testing and optimizing my website.

Sounds familiar ? Instead of saying you don't have the time or resource, have you tried justifying the returns on having invest your precious time and resources into testing and optimizing your website ? Why not try monetizing the potential revenue gain or lost to the management, should they fail to take action. To begin with, you could try starting testing small or particular areas of your website and show the improvements to the people involved and try to get them to recognize the benefits of testing and optimization.

• Thinking that all visitors to your website are similar.

The most dangerous thought to harbor is thinking that all the visitors coming to your website have similar surfing habits and behavior. Similarly for consumer products from around the world, even if the products are similar in function, there is still a need to adapt the products accordingly to the local needs and wants.

• Arrogance - Thinking that your competitors are slow to change and catching up.

• Thinking that the web channel is just another corporate brochure.

More "NO /s" I left out ?
Or more "NO /s" to share with us ?

Time to test and optimize ?
Or ?