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Don’t have time to go through the numeruous websites, blogs & videos on Pubcon? Since we have already done that, here is the juice of Pubcon for all you the lazy researchers:

1. Starting a Social Media Campaign:
Take time to research the target networks you are going to market yourself in. Spend time on the network to establish raport. After establishing rapport do the following :

• Look for different angles
• Make catch content titles, top 10 lists like this one work good on social networks.
• No long articles
• Include videos
• Be the first to break a story
• Tailor linkbait to each individual site. Don’t submit the same thing to Digg that you would to StumbleUpon.
• Use buttons and widgets to encourage voting (without going overboard); minimize the ads on targeted pages, at least temporarily – the incoming links you’ll get are far more valuable than a few AdSense clicks.
• Monetizing SMM – Follow the CPM model on site Landing pages need to hold content that makes traffic stay

2. Keep your viral marketing relevant for your site.

3. Make it easy for visitors to see what your site has to offer.

4. Provide multiple links to other pages on your site.

5. Think about what your goals are and funnel users into a conversion path.

• SMM is more successful for: Products (physical or virtual) generally do better than services.
• Consumer goods almost always do better than B2B products.
• Impulse purchase.
• Low or “door buster” prices.
• Technology related items.