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Targeted Adsense Ads on Facebook Applications

by RobTaylor Prodigy(February 26th) (rank 33rd)
 
 

As a follow up to the article I wrote about my experimenting with different ad systems for facebook applications, I have had several requests from developers who want to get targeted ads to show up on their facebook applications.

To allow adsense to be targeted on facebook applications, you first have to realize that adsense code cannot be added directly on a facebook page, due to javascript limitations.

The only way to get around this is to pull adsense ads via an iFrame box, where the adsense code is actually on a different page somewhere(not a facebook page). On this adsense page, you must do a few things to make sure the ads are targetted, or else google will just send random ads with no targeting.

I target the ads by putting entering meta data on the page holding the adsense code. I also name that page something specific to my sites general topic. While you probably cannot make EVERY page of your application targetted like it normally would, you can at least get targeted to the general topic of the application.

Something else you may consider is using url parameters in the end of the url for the page holding the adsense code, and use those parameters to change the overall targetting.

For example, I can use iframe src=”site.com/facebook/apartments.php?city=Raleigh&page=Reviews"

I can then take these url parameters to help target the meta data so that adsense can focus its advertising better towards apartment reviews in raleigh, in this example.

Hope this sheds some light into the facebook/adsense universe for you.

 
 

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Re: Targeted Adsense Ads on Facebook Applications

rene-lemerle
Vote:

February 27th

Rob, have you found AdSense ads on Facebook Apps to be more successful than simply using Facebook's own ad system?
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Re: Targeted Adsense Ads on Facebook Applications

RobTaylor
Vote:

February 27th

Good question...

So for all those who are not aware of the advertising options on facebook, here is a rundown:

If you are a publisher (owner of an application):
-  you can choose only between existing non-facebook ad platforms for revenue.
-  these include adsense, socialmedia.com, adbrite, and other similar platforms.

If you are an advertiser/marketer:
-  Facebook Ads are a great choice for you.  You can really focus your efforts on very specific demographics of users.
-  You can also find applications that your users might be using, and launch advertising campaigns on those networks (this is actually a much cheaper option most of the time, because Facebook Ads have risen in cost per click by at least 6x during the past year, and maybe higher for certain demographics.

Facebook application owners do not make any money/commission from the Facebook Ads that are displayed on the left hand side of the facebook "shell", as all that revenue is retained by facebook.  Only advertising that exists within the application itself is "owned" by the application developer/owner.

Hope this helps clear some things up.
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Re: Targeted Adsense Ads on Facebook Applications

danlondon
Vote:

February 27th

good post rob.
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