Where does all your visitors coming into your landing page or website ?From you PPC (Pay-Per-Click) ads ? Or from your organic search ?
If most of your traffic are coming based on your PPC ad campaigns, how can you increase the conversion rate or optimize it ? So as to allow your PPC ad campaigns to not only be cost effective in driving visitors and customers but also increase your overall conversion rate.
So how do you optimize your PPC (Pay-Per-Click) ads campaign ?
Deep Linking:
Don't lead your visitors to your default homepage or try to cross sell them. Instead lead them to the relevant or unique landing page related to the PPC ad. Try this and compare how your conversion rate increases as compared to leading them to irrelevant web page.
Relevant keywords:
Instead of targeting a general keyword term, target keywords that are specific and relevant to your product or service offering.
Deploy search term suggestion tools:
Try researching on your specific search terms with the suggestion tools offered by Google and other third party vendors and compiling your search terms research before submitting.
Listing on relevant sites that offer PPC ad service:
Having your PPC ads placement on relevant sites or your industry, you can be sure to be targeting the relevant visitors or audience. Thereby, maximizing your return on investment on your PPC ad and not wasting any dollar on blasting to visitors whom are not interested.
Relevant Copywriting:
Having relevant copywriting on the descriptions and headlines specific or relevant to the product or service you are offering rather than general terms.
Biding on lower value keywords:
You might be thinking why should I bid on lower keywords. Although biding on these keywords generate lower traffic as compared to higher value ones, however it does allows you to get the top position with just a very low bid. Though the traffic is low, you can be sure that the visitors coming to your website or landing page with their keyed in keyword is much likely to know what they are looking for.
Research Research:
The research doesn't stops here......you have to kept on researching and researching to understand what's the latest keywords or search term that are relevant to your keywords.
Research + Optimize
(February 2008) (
