ING Direct has used competitions for years to create a buzz around it’s brand. In a recent promotion to it’s customers in the US, ING run a promotion where customers had the chance to win one of five monthly $USD1,000 prizes. To enter customers simply had to set up an automatic monthly deposit of at least $USD100 into an ING Direct Saver account.

This was a low-cost incentive campaign for ING and it turned out to be a win-win for both the bank and the customer as bank received a stable flow of deposits to its savings products and customers end up “paying themselves first” and developing a savings habit.

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