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As a small SEM company (www.boomCLICKS.com) I come across a number of potential clients who have been pitched by the YellowPages. The YellowPages offers clients a HUGE ad in the phone book and paid search clicks. The cost of the clicks is often $4 per click and does not send the Internet searcher to the client’s site, but to a YellowPages portal. This causes the searcher to have to make even more clicks to find out more about the business. The fewer clicks a potential customer has to make, the better chance of converting them into a paying customer.

Going back to the “portal” site that YellowPages is using….

The use the OnYPC Business Directory page to pull in the info for the paid search accounts.

An example of a client page

http://www.onypc.com/ask-gary-ky

then just take a look at the “main page” of the site

http://www.onypc.com

and you can see ALL of the keywords they are using for each client in the paid search campaigns….who needs SpyFu. ;-)

The use of this portal does not allow the clients to establish their brand at all. The urls used in the Google ads must use the onypc.com and not the url of the client.

Even the client website urls used on the portal pages are sent to localtraff.com and then redirected.

The amount of money that the YellowPages is changing their clients for paid search is just appalling.

Poor word selection, no link benefits, and an inflated cost.