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Qualify your B2B website visitors

by davidcaruso Prodigy(May 2nd) (rank 48th)
 
 

If you have a B2B website and a service revealing the visitors by company name, then website visitor qualification is required: you cannot chase all possible visitors.

There are 4 classes of visitors:

  1. Theperfect visitors;they know exactly what they want and investigate for your products or services.
  2. The almost-know-what-they-want. They haveidentified a strongly felt need, but they're still in the process of narrowing down their search criteria.
  3. The window shoppers,they don't want anything now, but could be persuaded.
  4. The last visitor groupisn't prospects. They accidentally visited the website.

The visitor qualification can be obtained by investigating in:

  • The origin of the visit: the search terms used
  • the originating website
  • The activity on your website: pages visited, time on pages, click path
  • The returning visitors
  • The search for informationupon the company on the Internet
  • Combining all these will qualify the website visitors in leads, allowing you to communicate or cold call withcompanies interested in your products or services.

    This lead generation from your website is provided by LEADSExplorera web service for any B2B website.

     
     

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