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The Mashed Potatoes Model

by Woods Apprentice(May 2008) (rank 73rd)
 
 
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I have been thinking a lot of how I would present Internet Marketing Strategy to people who have never heard of SEO, SEM, SERPS and Social Bookmarking.

As my mind wandered, I thought about a bunch of odd puns and clichés involving potatoes that might make such a presentation seem interesting and unique.

So with no further ado, here is how I explain Internet Marketing using potatoes.

  1. Set goals and know what you want to accomplish with your website. Set-up your method of conversion, and limit the rest of your primary objectives to justone ortwo otherthings. The rest is just small potatoes.
  2. Know what your potential customers want to find on the Internet and do your best to deliver on that.

Now what do you do after you set goals and know what your potential customers frequently search for on the internet? – Mix them together like mashed potatoes.

I know this may be a bit simplistic, however I think it works well when explaining the importance and reasoning behind creating a corporate blog. And even if you decide to leave out the potato puns, maybe this article will get you thinking about the importance of creating content.

 
 

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Related keywords: blogging, content, conversion, corporate, internet, marketing, model, strategy

 
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