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Selling products with resale rights is a very lucrative business online. However, not everyone achieves success because of the various nuances involved with such a business.

To assure maximum profitability in the resale rights niche, learning how to present your products correctly is of much importance. To accomplish this involves some knowledge on the different factors that make or break resale rights marketing.

So, let's take a look at these factors, the difficulty they present and what solutions you can use to come up with a resale rights product that your prospective customers will find hard to resist.

1. Exclusiveness. People will be more inclined to buy your products if their sale is limited to a certain number of people. There are many reasons for this. Primarily is the fact that resale rights are so appealing because they provide the buyer the
opportunity to create an additional income stream, or in some instances, their only source of income.

But if the product is sold to an unlimited number of people, the market becomes saturated, leaving little room to make a profit. The same is true for products that are sold to a limited number of people, but the number is in the hundreds, if not thousands.
The best approach is to sell your products to a maximum of 100 people, though a lower number will always prove better for you and your buyers.

2. Price. Though you are justified to sell a resale rights package for a price higher than the value of the products, if you ask an outrageous amount you'll have difficulty making sales. As a rule, the best way to set the price of your package is to multiply the value of the highest priced product by three. But remember, the lower the price, the more tempting your offer will be.

On the other hand, you don't want to set the price so low that the buyer will perceive the products as being of no value. Far too often sellers will ask a ridiculously low price for brand new, hot-off-the-press products, some with an original asking price of $197. This accomplishes nothing more than to make a few quick bucks for the seller. The buyer however, is then faced with trying to sell a product at it's original value, while others are charging as little as $1 to $5 - or giving away the same product
for free.

3. Restrictions. Many resale rights products come with restrictions. But too many restrictions may turn away some who would otherwise be interested in purchasing your product. It is best to place only the restrictions that will preserve the value of the product for the benefit of your buyers.

4. Market life. Trying to sell a product that is at or nearing the end of its market life can be difficult. People will find little value in it since they'll have the impression that they'll have a hard time selling it as well. To overcome their concern, suggest a unique selling proposition they could use. For example, recommend the inclusion of valuable bonuses to increase the appeal of the product. Or you can recommend the inclusion of additional, related products to come up with a turnkey
package that will likewise increase the offer's attractiveness.

There really is no set time limit to when a product has reached the end of its shelf life, although the standard thinking is 2 to 3 years.

Here are a few things to consider when determining if a product is no longer sellable...

* Is the content still applicable? For instance, with the fast-paced internet marketing industry, an ebook or software product that was released just 6 months ago may already be obsolete. However, there are some marketing classics, particularly those created from public domain works, that are as timely today as they were when they were written.

* Is the market over-saturated with the product? We've all seen products that are being sold by every Tom, Dick and Harriet. It is best to stay away from such products, because no matter how low you set the price of the product, someone else will always be selling it cheaper.

One caveat to this is if you cater to the "newbie" market. There's no reason that an ebook that was published in 1998 cannot be sold to new internet marketers, provided of course that the product has value and contains information that is still relevant.

You never know, what us veteran marketers think of as "old and rehashed", may be just what a "newbie" is looking for.

(iamsbm)
Sharon Bray-McPherson
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Sharon Bray-McPherson is co-owner of the JanRon Digital Club, where you can
get unlimited access to the newest and best selling private label and master
resale rights ebooks, software, videos and more... for only $10 a month!