article

Optimize Your Email Marketing

Article Rating

3.67 I wish I wrote that from 3 votes

(96 Visits)

Optimize Your Email Marketing
	by dericloh (June 17th) (rank 45th)

	email		print
	report

Related Tags

Show all Tags

Like this topic?
Write Advice
Advice that links to this one

Email marketing.
Are you utilizing it ?
If so, are you communicating it effectively ?
Are you communicating relevant content to
your segment of existing or potential customers ?
How could you do better ?

Here's some optimizing tips to share:

> Call to action above the fold
According to research, not many tend to scroll down the
entire email communication offers they receive, thereby missing
out on the call to action found at the end of the email. So be sure to
include a compelling call to action above the fold to entice them in
taking action.

> Reduce graphic intensive email

> Having ALT-text tagging embedded onto your graphic
image in your email helps ensure your readers getting to
read your message even if it's block by the email client.

> Consistent layout
Since readers spent considerable time learning your email
layout and structure, so don't make them having to
relearn your new layout every now and than.

> Test Test Test & Optimize
Conducting A/B testing and let your readers decide for you
what works and what don't in ensuring you are delivering
relevant content to them.
Yes test every element from copy to call to action.
The testing doesn't ends here...
Test...Test...Test...on a on-going effort

Your turn.
Are you taking action in optimizing your email marketing efforts ?
You decide.

Any contributed content above is the subjective opinion of that member or external author, and not of Gooruze.com Pty Ltd. View our House Rules for more details.

No related articles available

Bookmarks

No bookmarks available

Related keywords: email, marketing, optimizing

ARTICLE RATING

3.67 I wish I wrote that from 3 votes

Thankyou for your vote (you can change your vote at any time). Please leave some helpful comments about this article using the box below.

Add a comment

Add a comment on this article.

Comments

Re: Optimize Your Email Marketing

Benenuts

Vote:

June 17th

Very good article which summarize clearly and quickly the most important key points in email marketing design.

About the "Alt" Attribute I totally agree and think that many people do not take advantage of that attribute, to provide the information! Indeed most of the time images are blocked and so people can only read the textual part of the email even if there are some important information displayed on images, so why not simply use the ALT attribute which allow providing textually the information not readable on an image!

And to conclude about newsletters (which is email marketing too), you should take advantage of unsubscribes to design better emails by offering to the unsubscribers the opportunity to tell you why they do no want to receive any more emails from you. Finally it is kind of a test too and help to construct better campaigns.

I read an article on that website about unsubscribes which remembered me how it is important to get every opportunities of improving your work thanks to your targets comments : Taking advantage of an unsubscribe event