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Optimize Your Email Marketing, Part 2

by dericloh Apprentice(June 18th) (rank 45th)
 
 

Have you tried utilizing the last email optimization
tips which was shared in the last post ?

More to share you say ?
Alright let this post be the Part 2
of Optimize Your Email Marketing

Less talk...here's some additional
optimization tips to share:

> Allow your readers to opt in or opt out
from your email communication conveniently.
Yes, you definitely do not want your readers to
labeled your emails as SPAM just because they
felt frustrated of not being able to opt out from your
email offers conveniently .

> Instead of bombarding them with everything at once,
try communicating relevant content with your segments
at different stage of their relationship with you.
Build an on-going relationship with them step by step and
NOT a one-way dialogue.

> Track all the clicks in the emails...be obsessed with
tracking the readers' clicking behavior. Let them help
you determine what works and what don't with your copy,
colors, hero shot to call to action buttons.

> Remember to instill a control and variable group
for your email marketing testings efforts. In order to
track which or what new elements work or don't in the
variable group as compared to the control.

Your turn.

 
 

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Related keywords: email, marketing, optimization

 
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Re: Optimize Your Email Marketing, Part 2

Benenuts
Vote:

June 18th

Good points to finalize that article.

To complete that article I would like to invite you reading that one which was written by the same person as "taking advantage of unsubscribes" which deals with the same subject as you and should bring a bit complementary information: Force of E-Marketing in 2008

Your advice, dericloh, remember to everybody that each email marketing campaign must have been thought before being lauched, taking into account your target, especially to offer them the content they need and not forcing them to receive quantity of "crap" information which finally will be very negative for you.

Listen to your target that is the keypoint!

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