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ON24 Virtual Show - Home Plaza

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Virtual trade show/event is something that is just starting to be used by organizations. Just think about it, you don't have to travel across the country to attend a show, set up the booth at the show, and stand for hours waiting for people to come by your booth. And hopefully, at the end of the show, you have quality sales leads, connected with possible business partners, or even run into key media in your industry.

With an online version, the thought is that organizations will minimize tangible (i.e. travel, hotel, food, materials) and intangible costs (i.e. environmental and productivity), while providing all the benefits - if not more. You can still connect with people through online chats or emails, get the materials you want, and attend keynotes and presentations. From a marketer's perspective, hopefully you spend less money with better results. And youdon't have to break down the booth either!

I recently read some stats in a report by FactPoint Group that stated that virtual events/shows can attract an average of of 1500+ people, who spend about 2+ hours in the show.In my company's webcast research last year, we found that one webinar/webcast attracts an average of over 300 attendees per webcast,who spent about 45 minutes watching the content.

When you look at these two pieces of information, this provides a compelling reason for organizations to consideronline conferences.

What do you think? Would a virtual event appeal to you as a marketer or participant? Why or why not?

Disclosure: My company, ON24, just introduced a new solutionON24 Virtual Show. I decided to take this occasion to write a larger post about thevirtual events/tradeshows market. Please note, the opinions expressed in this post are my own and not a reflection of my company's.