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Buzz marketing efforts strive to generate publicity about your business. Generally speaking, they don’t have any specific message as its goal is to just draw attention to your business. This type of strategy can be used with a variety of media formats including blogs, podcasts and videos. Here are some ideas to generate buzz for your business.

1. Incorporate something considered to be taboo in your message. Oprah’s use of the “vajayjay” word on mainstream television is considered taboo for many people. Even Oprah was wondering if she could even use that word on the air. One thing to note is to not confuse taboo with offensive.
2. Incorporate something unusual in your message. This still has to stand out as unusual. Just because it’s different doesn’t mean it’ll generate the buzz you desire. The video clip “Battle at Krueger” showed a lion attacking some buffalo only to end up becoming the attacked later on. That was unusual not to mention that feelings of justice being served arose in viewers.
3. Incorporate something outrageous. Watching people stuff hot dogs down their mouth is definitely unusual – not to mention just plain gross!
4. Incorporate something hilarious. Some things are just hilarious to watch like seeing people doing stupid stuff. Other things that might seem hilarious are watching people get hurt – fall down or get nailed by a bat. Flamboyant actions are somewhat hilarious because it’s so ridiculous.
5. Incorporate something remarkable. The video clip “Free Hugs” was remarkable to view and inspired many people to do the same thing. Being remarkable often lends itself to being inspiring. Feelings of wholesomeness and goodness just flood people’s hearts and they are compelled to do good. Truth be told, this video actually made me tear up. Very powerful. I bought the t-shirt...
6. Incorporate something secret. The movie “The Secret” honed in on just that idea. They took an age old theory and repackaged the Law of Attraction into something new. The theory of the law of attraction has been around for a long time but has not been shown in the way that the producers of “The Secret” have shown it.

Generating buzz means getting creative with presenting new ideas. While you don’t have to only stick to these concepts about buzz marketing, there are many other ideas that will work as well. Generating buzz about your business is a fun experience for both you and your audience. Potentially, it’s a means of having your audience connect with you as they realize that businesses are not just a bunch of stuffed shirts!

Photo credit: BuzzIsMedia