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Interactive Social Networking with Facebook

by ggallucci Expert(October 2007) (rank 11th)
 
 
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Facebook has taken social networking to another level. No longer just the standard blog and post my stuff about me page, Facebook has turned social networking into an interactive platform. Facebook allow its page creators to interact with other online users (as with other social media sites), but it also allows users to have simple education tools, play games, keep track of bills, fundraiser and a host of other applications. Recent releases of new applications and partnerships such as HomeworkNOW, CozyBug and Pyro.TV are just a few of the many reasons why Facebook is growing its number of online users daily.

Incorporating student interaction in the educational process, Facebook will enable high school students to integrate their my.HomeworkNOW.com account with their Facebook account. Students will be able to see school announcements, alerts, and classroom assignments directly through their Facebook account. Is this a move towards increasing the use of technology in the schools?

CozyBug, an upcoming Facebook application will enable its user to immediately create classified advertising and garage sales listings right on their personal profiles. The user will be able to list ads, map garage sales, search across multiple states and have a safe place to conduct transactions. An alternative to eBay and Craigslist, this application takes traditional social networking to another level by incorporating the exchange of goods. Is this a first step towards owning an online store?

Pyro.TV will be integrated into the Facebook platform. “We are committed to distributing Pyro.TV’s growing network of channels wherever people are online,” said Ted Briscoe, chief executive officer, Vibe Solutions Group. “Social networking sites like Facebook now have the ability to offer more than just embedded video clips to their users. They can offer a complete personalized TV viewing experience that requires no download and is constantly refreshed with channel content.” Is this the first step towards replacing television? Pyro.TV is still working on developing its channel offerings, so it won’t be a replacement just yet.

Facebook has a great selection of tools and applications for its online users. One of the things that Facebook seems to be doing is incorporating lifestyle into the social networking experience. MySpace doesn’t seem to hold a candle that, but one of the things that MySpace does have is the user base. Facebook’s strategy to offer more applications and partner with other businesses will definitely add to their strength as a social networking site. This is definitely taking social media to another level!

Photo credit: Missus L

 
 

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Related keywords: briscoe, cozybug, craigslist, ebay, facebook, gallucci, galluccinet, ggallucci, giovanni, giovannigallucci, group, homeworknow, interactive-social-networking-with-facebook, myspace, networking, pyrotv, social, solutions, ted, tedbriscoe, theagencyblog, vibe

 
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Gimme substance

XavierV
5.00 (Excellent) Vote: WOW! WOW! WOW! WOW! WOW!

October 2007

I totally agree with your article, but that's the vague talk we are hearing from every marketing bloggers: Facebook apps taking social networking to the next level.

My question is: You are an online marketer, your boss hears about the Facebook hype, and wants you more than anything to connect your company to the network.

What do you do? Which of the thousands of apps are you going to use?
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Re: Gimme substance

ggallucci
4.00 (Good) Vote: Interesting Interesting Interesting Interesting Interesting

October 2007

Xavier,

Good points, I use applications that connect me to relevant groups of people. For example, if I were looking for folks who travel a lot I'd look for applications that track where people have been or that track airline fares.

But more than just applications, I join groups period. I look for a group of people that are relevant for my client and participate in the group. It's all about the conversation and building relationships.

-giovanni
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Re: Gimme substance

XavierV
Vote:

November 2007

That totally makes sense, tx
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Facebook is cool, but....

MarketingMan
Vote:

October 2007

One thing that really worries me about Facebook is that so many applications are being built for it that it's almost gotten to the point where people are getting "application spammed" when they log in. There's not a day I log in that I'm not asked to install 2 or 3 new applications that friends of mine have opted into.

That being said, Facebook's interface rules over Myspace, and I'm sure there will be a continued increase in its use as long as they keep the site running as fast as it does. This would really accelerate if someone like Google would buy it as has been rumored...

John Clinebell
Singer Songwriter, SEO Expert
http://bigserp.com
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Re: Facebook is cool, but....

ggallucci
Vote:

October 2007

John,

Agreed. I don't even look at the applications anymore. I use the basics and only look at apps that peers recommend.

-giovanni  
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