email		print
	report

Related Tags

5-top-sites-to-market-your-viral-video   gallucci   galluccinet   ggallucci   giovanni   giovannigallucci   media   social   theagencyblog   video   viral

Show all Tags

Like this topic?
Write Advice
Advice that links to this one

Wondering where to market your viral video? That depends on what your goals are. It makes a big difference if your video is designed for, branding, marketing, promotion or if you are posting your family videos. You would also want to consider the audience you are attempting to reach and find out where they hang out.

Choosing a place to distribute your video is just as important as the content you’ll be using. In fact, the distribution point can often help to make or break a viral video’s success. You’re looking to create a defined response from your video and if you’re hosting your video on a site without any idea of who your audience is, you won’t get the response you expect to see.

First off, you want the numbers of viewers to be there. How effective could your viral video be if there’s hardly anyone to view it? YouTube is by far the traffic leader in the viral video industry. With much larger audience than any other video site, YouTube is the place to post if you are interested in big viewer numbers. One of the great features of YouTube is that there are no storage limits which is great if you plan on posting multiple videos.

The environment of the video site is equally important for your format. You want make sure that the community fits your tastes and style. For example, if you want upload family videos of baby’s day out and the video site you are hosting the videos on is primarily known for posting the not-so-family-friendly antics of college fraternity boys trying to pick up the lamda beta moos, how comfortable will you be sending Grandpa and Grandma to that link?

You want ease of use – user friendly hosting support and easy audience access to link or embed your video into their site to help generate buzz about your video. The host you select should support a variety of video formats as well as provide enough storage for your videos. MySpace videos, the second ranking site to market your viral video offers the most variety in supported formats. That makes life easy if you ever use a format that isn’t the norm.

In terms of number of users, Yahoo Video ranked third with MetaCafe in fourth, Grouper in fifth and Daily Motion in sixth. These six sites typically have lots of community features as well as lots of distribution options. One thing to keep in mind, again, is the type of audience you are soliciting. Each site might offer the same type of features and options, but you also want to make sure you really know who visits these sites. It’s similar to choosing the right neighborhood to open a business.

The last recommendation is this. Research each site carefully before deciding where you’ll host your video. It’s best to know what you’re walking into and what kind of response you can expect to get from each site.