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Like it or not, social media marketing is here. Many industries stand to benefit from social media. At the very least, podcasting and videocasting will enhance their marketing efforts and take their online presence to another level if used. If the idea of social media is still an elusive image in your mind, you might consider taking a look at the examples that these three industries provide.

Real Estate Podcasting

The real estate industry has already begun moving towards using videos as a part of their marketing efforts. Having to focus on getting their product in front of the eyes of potential buyers, video just seems like a natural fit for real estate. They are also on board to integrate podcasting as part of their marketing scheme to introduce an enriching experience along with their product. People don’t buy homes because they’re described to them – that’s the reality. Consumers see a home and fall in love with it. At that point, closing the sale becomes easier for the realtor because the video & pictures have already “sold” their buyers on the home.

Podcasting for Insurance Companies

Insurance companies have begun to use podcasting as a means to keep their agents up to date on the latest services, products, and offerings. In what might sound like sales meetings, these podcasts provide a simpler means of communication rather than a long detailed written message. Not to say that a written message isn’t provided – it is. The podcast just reinforces that message and is able to highlight specific benefits and features of insurance product that aren’t otherwise apparent in the written document.

Viral Videos for MLM's

The third industry that can benefit form social media is multi-level marketers (MLM). Already frequently using recorded conference calls and scripted content as podcasts to communicate new marketing efforts, inspirational messages and new product releases, MLMs have positioned themselves to also be a step ahead of the game. What should be forthcoming is for this industry to begin taking advantage of videocasts. Home product demonstrations and sales marketing plans can easily be turned into videocasts to provide a standardized way of delivering their product.

The benefits of social media are numerous for all kinds of industries. Podcasts and videos offer a great way to spread your marketing message and put your product or service in front of your potential audience. Your audience can be prospect, potential client, or employee. You don’t have to only be a part of these industries to participate. The truth is that there are still more businesses that can stand to gain from the benefits of properly utilizing social media. These examples show just some of the benefits that social media provides.