http://www.gooruze.com Most Recent Articles on Gooruze Copyright 2008 Gooruze en-uk Journeyman  RSS Basics For Newbies – Part 2 – Monetizing Feeds In “RSS Basics For Newbies – Part 1” we looked how and why to explore creating a hand coded feed solution for your site or blog. In this article let’s consider a simple way you may monetize each feed result or just certain results within the feed.In the last lesson, we ... http://www.gooruze.com/articles/726/RSS-Basics-For-Newbies-Part-2-Monetizing-Feeds/ http://www.gooruze.com/articles/726/RSS-Basics-For-Newbies-Part-2-Monetizing-Feeds/ Sat, 10 May 2008 08:11:50 -0700 Journeyman  Let’s talk basic information about RSS feeds, RSS structure, and simple RSS strategies that will help the entry-level Internet marketer understand concepts, the code, and how to create a valid RSS feed for their site. A good place to begin is to mention the “hands-off” or “automatic” approach that many Internet marketers adopt by choosing a platform that creates an ... http://www.gooruze.com/articles/725/RSS-Basics-For-Newbies-Part-1/ http://www.gooruze.com/articles/725/RSS-Basics-For-Newbies-Part-1/ Sat, 10 May 2008 07:12:04 -0700 Journeyman  In the world of Internet marketing there are many voices. For entry-level site owners the task of prioritizing their to-do list and effectively determining where to start can be overwhelming. There is so much to do.The primary goals of a successful Internet marketer is threefold… establish credibility, provide authentic value, and create a vertical, compliant, and highly-visible web site. If ... http://www.gooruze.com/articles/724/RSS-XML--Is-It-The-Most-Powerful-Tool-In-Internet-Marketing/ http://www.gooruze.com/articles/724/RSS-XML--Is-It-The-Most-Powerful-Tool-In-Internet-Marketing/ Fri, 09 May 2008 20:54:55 -0700 Linda We've got screenshots here for all these bad PPC mistakes!#9 - Stupid DKI (Dynamic Keyword Insertion)Big-budget advertisers bid on so many keywords, they often use Dynamic Keyword Insertion to show the keyword the searcher has queried in the ad text. Good idea, since click through is typically higher when there’s that extra keyword relevance. Unfortunately, many lists are so big ... http://www.gooruze.com/articles/723/9-PPC-Advertising-Crimes-Exposed/ http://www.gooruze.com/articles/723/9-PPC-Advertising-Crimes-Exposed/ Thu, 08 May 2008 09:48:56 -0700 sharonbraymcpherson I originally wrote this article 2 years ago as I was approaching my 50th birthday. Since I am now just a few weeks away from my 52nd birthday, the sentiment is still the same.Musings of a 50 Year Old MarketerGlancing at the calendar the other day it occured to me that I'll be 50 years old next week! Me? Half-a-Century? ... http://www.gooruze.com/articles/722/Musings-of-a-50-Year-Old-Marketer/ http://www.gooruze.com/articles/722/Musings-of-a-50-Year-Old-Marketer/ Tue, 06 May 2008 07:50:37 -0700 MarcHausman I grew up in a viral era.I was born the same year the advertising jingle “I’d like to buy the world a Coke and keep it company” was reworked into a top ten pop song. Years later, my room was decorated with posters of Spuds MacKenzie – the Bull Terrier made famous in Bud Light television commercials – and Max ... http://www.gooruze.com/articles/721/Wheres-the-Beef-Jumpstarting-Your-Next-Viral-Marketing-Campaign/ http://www.gooruze.com/articles/721/Wheres-the-Beef-Jumpstarting-Your-Next-Viral-Marketing-Campaign/ Mon, 05 May 2008 08:15:24 -0700 davidcaruso If you have a B2B website and a service revealing the visitors by company name, then website visitor qualification is required: you cannot chase all possible visitors.There are 4 classes of visitors: The perfect visitors; they know exactly what they want and investigate for your products or services.  The almost-know-what-they-want. They have identified a strongly felt need, but they're still in ... http://www.gooruze.com/articles/719/Qualify-your-B2B-website-visitors/ http://www.gooruze.com/articles/719/Qualify-your-B2B-website-visitors/ Fri, 02 May 2008 04:12:10 -0700 csalomonlee I have a page about how to pitch a blogger, but I’m realizing that this goes beyond pitching bloggers vs. traditional media. It’s how do we pitch people in general?The traditional standards still apply: get to know the person you’re pitching, understand his or her preferences for pitching, and make sure you’re pitching something relevant. The questions now is, which ... http://www.gooruze.com/articles/718/Brave-New-World-of-Media-Pitching-Twitter/ http://www.gooruze.com/articles/718/Brave-New-World-of-Media-Pitching-Twitter/ Wed, 30 Apr 2008 09:33:06 -0700 st0n3y  Sites that are designed to sell products and/or services must go the extra mile to enhance the visitor's engagement with the website. Shopping cart abandonment (shoppers abandoning their carts before deciding to pay for the "items" they've added to their cart) can result in a significant loss in potential sales. But much of that can be reduced when the shopping ... http://www.gooruze.com/articles/716/14-Website-Usability-Guidelines-That-Keep-them-Coming-Back-for-More/ http://www.gooruze.com/articles/716/14-Website-Usability-Guidelines-That-Keep-them-Coming-Back-for-More/ Tue, 29 Apr 2008 12:25:43 -0700 st0n3y Trust is a key usability issue when it comes to running a successful online business. Most people automatically view web businesses with a bias against them compared to their brick and mortar counterparts. Your ability to convince your visitors that yours is a trustworthy business is one of the key components to getting visitors to convert into customers.Creating a website ... http://www.gooruze.com/articles/715/10-Ways-to-Help-Your-Visitors-Trust-You/ http://www.gooruze.com/articles/715/10-Ways-to-Help-Your-Visitors-Trust-You/ Tue, 29 Apr 2008 12:21:47 -0700 jdawkinsatl As you begin your new year, you have probably spent a very large amount of time on planning your online marketing mix. You have started to look at new technologies and maybe even new ways to showcase and inform people about your product or business. Well I just want to share a bit of advise about benchmarks from 30,000 feet ... http://www.gooruze.com/articles/530/At-30000-Feet-Set-your-own-benchmarks/ http://www.gooruze.com/articles/530/At-30000-Feet-Set-your-own-benchmarks/ Tue, 29 Apr 2008 08:42:50 -0700 phdunay Lots of brands are finding out the hard way that there are plenty of conversations taking place about them online. For good or bad.Many brands choose to ignore this. But hope is not a strategy.Since consumers rely heavily on the Web as an authoritative source of information, managing a brand's online reputation has become a top priority for companies. Here ... http://www.gooruze.com/articles/714/5-Ways-to-Prevent-a-Reputational-Disaster-/ http://www.gooruze.com/articles/714/5-Ways-to-Prevent-a-Reputational-Disaster-/ Sun, 27 Apr 2008 18:52:21 -0700 toddmintz “Like the circles that you find…in the windmills of your mind.”…Dusty Springfield A couple wacky ideas about SEO that up until now I’ve been afraid to write about:First, I’ve felt for quite a while that the prevalence of ADD amongst people in the search marketing profession had to be quite high. I wasn’t particularly comfortable bringing this idea to light…so ... http://www.gooruze.com/articles/712/SEO-Surrealism--Salvador-Dali/ http://www.gooruze.com/articles/712/SEO-Surrealism--Salvador-Dali/ Fri, 25 Apr 2008 16:07:22 -0700 csalomonlee  I usually follow people on Twitter that have something to say and is related to my career. I always found it interesting when people just followed everyone.So when this twitterer recently “followed” me, I was intrigued. he or she (I’m assuming she due to the image) is trying an experiment. She is trying to figure out how many people just blindly ... http://www.gooruze.com/articles/709/Twitter-Experiment-Why-Follow/ http://www.gooruze.com/articles/709/Twitter-Experiment-Why-Follow/ Wed, 23 Apr 2008 09:12:46 -0700 mvolpe70 Twitter is a tool for "micro-blogging" or posting very short updates, comments or thoughts.  In fact, since Twitter was designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters.  Truly, a micro-blog.  Another way to think of Twitter is like a cross between instant messaging (IM) and a chat room, because it is an open ... http://www.gooruze.com/articles/707/How-to-Use-Twitter-for-Marketing-and-PR/ http://www.gooruze.com/articles/707/How-to-Use-Twitter-for-Marketing-and-PR/ Wed, 23 Apr 2008 06:55:26 -0700 mvolpe70 Possibly the most frequent question people ask me when it comes to setting up a business blog is what URL they should use.  There are basically four options to choose from.  The truth is there is no single right answer.  But, there is one wrong answer however.  Below is an analysis of the 4 ways you can set up a ... http://www.gooruze.com/articles/708/Launching-A-Business-Blog-Avoid-This-Common-URL-Mistake-at-Blogspot-and-Typepad/ http://www.gooruze.com/articles/708/Launching-A-Business-Blog-Avoid-This-Common-URL-Mistake-at-Blogspot-and-Typepad/ Wed, 23 Apr 2008 06:51:56 -0700 toddmintz When newbies use Twitter for the first time, they tend to make conversation or post their thoughts without any sort of strategic plan. I certainly did this in my earliest twitters. As I began to spend more time here, I realized that I could segment my followers / people into several strategic groups and if I could make sure that ... http://www.gooruze.com/articles/705/My-Twitter-Constituencies-And-How-I-Communicate-With-Each-Of-Them/ http://www.gooruze.com/articles/705/My-Twitter-Constituencies-And-How-I-Communicate-With-Each-Of-Them/ Mon, 21 Apr 2008 14:03:07 -0700 toddmintz “The future is wide open…” Tom PettyI’ve written about Twitter several times recently, so I’m not looking to tax your patience with another Twitter post…however, there is a story I wish to share that occurred last night at the SEMpdx / pdxMindshare event.I was chatting with @wayne_rowe and @davidmihm about Twitter. David had been a reluctant holdout to the medium ... http://www.gooruze.com/articles/706/My-Best-Explanation-of-Twitter/ http://www.gooruze.com/articles/706/My-Best-Explanation-of-Twitter/ Mon, 21 Apr 2008 14:02:32 -0700 MarcHausman Is it ethical to follow employees? That’s a question I wrestled with over the weekend as I prepared to sign-up to follow two of my colleagues with active Twitter feeds:Jeff Majka (http://twitter.com/jmajka)Shany Seawright (http://twitter.com/sseawright)My rationale was sincere. I have struggled to understand the business value delivered by Twitter because of the inability to share meaningful thought leadership content. However, I ... http://www.gooruze.com/articles/704/Twitter-a-Privacy-Conundrum/ http://www.gooruze.com/articles/704/Twitter-a-Privacy-Conundrum/ Mon, 21 Apr 2008 07:58:18 -0700 phdunay Ok, here is something I’m wrestling with: Can a community be successful with low brand awareness? If you are a big tech brand like Dell or Microsoft, you have no problem launching a community. In fact, many of these organizations have several communities. But what if you are a small SaaS vendor? Forget costs for one moment, and resources for ... http://www.gooruze.com/articles/703/Can-a-community-be-successful-with-low-brand-awareness-/ http://www.gooruze.com/articles/703/Can-a-community-be-successful-with-low-brand-awareness-/ Sun, 20 Apr 2008 17:03:19 -0700