Reputation Management

If you're keeping an eye on your online reputation, you need to know what keywords are relevant to your brand.

Here are some things to watch for:

1. Your company name
2. Your product or brand names
3. Your CEO or company spokesperson name
4. Your biggest competitor's brands
5. All of the above plus "sucks," "customer service," etc.

Ok, over to you. What other keywords/expressions should you monitor?