Student Marketers

Let's simplify marketing and break it into two groups, Interruption and Integrated.

Interruption marketing is the more conventional kind; television advertisements, radio ads, internet pop-ups, web banners, et cetera. It is any type of advertising that interrupts the consumers intended goal; television ads interrupt a show, pop-ups interrupt web browsing, and so on. Interruption is quick, cheap and easy compared to it's counterpart. It has been known to work fairly effectively in the past and even though current trends say it is less effective, it is still evolving and adapting to keep up with the market.

Integrated marketing has only been made possible through the use of the internet; You Tube contests, Facebook groups, forum discussions, et cetera. It is any type of marketing that integrates itself not only with a website but also with a consumers interests, which range from making full fledged movies to having simple discussions. This type of marketing can be expensive, is almost guaranteed to take up some time, and requires a group of people to interact with, but if you can get the consumer involved it has been shown to be extremely effective.

Integrated marketing is becoming the favorite to many of advertisings early adapters, but does this mean that Interruption is on its way out? Is there a way to combine the cheap cost if Interruption with the efficiency of Integrated? What is the most efficient way to use these techniques? Is there another kind of marketing altogether? Let's hear what you think.

1. Identify an opportunity.
2. Make a plan and believe in it.
3. Enthuse others to believe in it too.
4. If you are a thinker then surround yourself with doers.
5. Be prepared for failure but be persistent.